Sportova
Beauty & Wellness
Sportova is a premium fitness-equipment and full-service gym-design studio founded in 2023. Its starting point is simple: the gym is a room, not merely an equipment purchase. Layout, floor transitions, mirror placement, ceiling height, sightlines, storage, AV, and finishes all shape whether the space feels connected to the rest of the home and worth returning to. Each project begins with a consultation about lifestyle, training habits, design preferences, and the architecture of the home. Sportova then develops custom layouts and floor plans, photorealistic renderings, a materials-and-finishes direction, and an equipment specification. Through its manufacturer relationships, the team can coordinate custom frame colors, colorways, upholstery, and specialty finishes before managing procurement, delivery, and installation. Sportova works alongside a client's existing architect, builder, and interior designer, and agrees its design fee before the work begins rather than billing hourly. The studio's signature equipment line is PENT, followed by Watson, NOHrD and WaterRower, FYSIK, and Alama Studio. Its work can also include custom racks and storage, sauna, steam and cold-plunge planning, custom finishes, and the Sportova gym rug. The New Canaan showroom at 108 Main Street opened after Sportova had operated remotely since 2023. Visitors can see and handle equipment, review materials, and imagine an entire room rather than choosing a single machine in isolation. The gallery also presents Samuel Madeleine furniture and Madeleine's black-and-white photography, which the team often incorporates into gym designs. A representative 2026 project is a boutique wellness members club in Winter Park, Florida, where design visualizations can be compared directly with the completed room. It captures Sportova's philosophy: a well-designed environment removes friction and creates a sense of ritual, and a gym should be one of the best-designed rooms in the house. [Book a showroom appointment](https://sportova.co/pages/showroom) or [begin a project](https://sportova.co/pages/luxury-home-gym-design).
Address: 108 Main Street, New Canaan, CT 06840
Hours: Showroom: Mon - Fri 11am - 4pm; Sat 12pm - 4pm; Sun closed; appointments recommended
Phone: 475-850-4181